Corporate Reputations, Branding and People Management

The book is aimed at helping HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organisations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and HR specialists can contribute to this corporate agenda. The book is one of the first in the field in the UK and US written by HR specialists for HR specialists. It combines an original model/framework which shows the relationships between HR and corporate branding/reputation, an extensive review of existing literature, new case research and practical guidelines/tools, appealing to both reflective practitioners as a guide and potentially to masters-level students in HR, business and management, and marketing/communications.